I was invited to give a workshop at Donghua University in Shanghai, an institution known for design and fashion design from September 27 to 29. The topic was the Development of Successful Commodity Products, in which I focused on how to develop convincing design concepts and criteria. Students developed concepts for products that can help to improve the life of the elderly. It is always a joy to teach those who are eager to learn!
I had a great time giving a public lecture and a design workshop at Hunan University, one of the leading design schools in China on September 25, 2018. The topic for the workshop was Be a New Henry Ford and the topic for the public lecture was Design and Designers: The Good, The Bad, and The Ugly.
Although it was Fall Festival day, which is a national holiday, the level of enthusiasm from the students and the audience was very high.
I enjoyed visiting and giving a talk at the Toyota Design Center in Japan on June 23, 2018. The talk given to the senior designers was titled “Finding New Mobility Opportunities from the Invisibles.”
Commissioned by KIDP (Korea Institute of Design Promotion), I organized and chaired International Integrated Design Camp 2018 (IIDC 2018) in Korea. The camp invited 60 students and tutors from 10 countries including Korea and was held from June 27 through 30, 2018. The theme was A Better Future By Design + Emerging Technology, which is to address UNESCO’s 17 Sustainable Development Goals by encouraging students from design and engineering to collaborate in a short yet intensive workshop.
The camp commenced with my keynote titled Makers of the Future to urge students to have a bigger vision and to prime them for the workshop. Students worked in teams of students from diverse major, gender, country of origin and specialty led by 12 tutors, who are design professionals and professors.
Nine industrial designers from Hangzhou, China attend the Professional Design Camp, an intensive, culture-immersive design workshop provided for professional designers, from March 3 through 14, 2018. While attending the camp, the designers take a workshop, Core-Shift Design Innovation Process, a proprietary workshop module developed by Professor Sooshin Choi.
The designers, representing 8 different design consulting companies located in Hangzhou, a city with a rich industrial design industry, spend days and nights gaining new insights about developing innovative products. They also get chances to explore an American cityscape and culture by visiting the city of Detroit and significant areas in its vicinity, museums (Detroit Institute of Arts, The Henry Ford Museum, and Ford Piquette Plant), and other places.
Designing is all about flying and landing. More precisely, it is about flying high (so that we can find a new land) and land elegantly (without crashing). The Modus Design is taking off to help designers and businesses so that they can fly high and land elegantly. So please join us, fasten the seatbelt, relax and enjoy the flight!