2015-06-26 11.09.32The Modus Design offers professional designers, design students, and corporations a variety of educational opportunities in forms of lectures, seminars, and workshops. The lectures and workshops cover a wide range of topics. We also develop design education contents tailor-made to the needs. Below are the lists of current topics.


Lectures and seminars are typically for about an hour or longer. It can be longer if there is a need for translation. Workshop lectures can be given as stand-alone lectures.

 Let's Talk About... Designers P1130862
Let’s Talk About Designers
There are lots of dialogue about what are the good designs and how to make them. But not often we talk about what are the good designers and how they are “made.” This lecture describes designers in a unique way that allows the audience to think how to grow to be one. The lecture was delivered as a keynote at IDSA Education Symposium in 2014 and given at a number of universities globally.
Highly recommended for young designers and design students.

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Designs and Designers: The Good, The Bad, and the Ugly
This lecture explains what makes good designs, bad designs, and ugly designs. Examples are given to help clarify understanding. The audience will determine how to develop themselves to be better designers. The lecture was first given at Tsinghua University in Beijing and then few other universities.
Recommended for designers as well as non-designers involved in innovative product development.

 Design as twitter
Design is, regardless of the discipline, is communication. Many designers tend to make designs complex unnecessarily, and this often makes the “communication” wordy, chatty, babbling, and unclear. The lecture will guide the audiences how to give the only necessities to make the message bolder and clearer so that the real design becomes visible.
Recommended for designers as well as design students at any level

Making Things Happen DSC_6017.JPG
Lots of today’s designers are distracted by technology and commercial success. This lecture defines designing as making things happen and presents three most important matters for designers. First given as a keynote at Design In Complexity conference at Tongji University in 2016.
Recommended for designers as well as design students at any level

The Biggest Design Project - Yourself.001
This lecture is aimed at young designers and design student to learn how good designs are made and how to “design” themselves to be good designers.
Recommended for designers as well as design students at any level

God the best designer Jesus the best design educator
We need to learn from the best. God is the first and the best designer. His creation is so rationale, seamless, systematic, beautiful and sustainable.
Jesus is the best and the most influential design teacher. His teaching was so powerful yet easy to learn, even for the children. The lecture will guide the audiences to learn from them to be better designers and educators.
Recommended for designers as well as design students at any level

Inclusive Design - Enabler of Innovation
Inclusive design helps to create designs that work for all. This is mostly coming from solving the obstacles to usability and accessibility. Active application of inclusive design can help creating innovative designs by encouraging designers and businesses to discover unseen needs. This presentation originally was given at the INCLUDE conference 2009 at Royal College of Art.
Recommended for designers and design managers as well as design students at any level

Better team management
Designers do not and should not work in a vacuum. Leading a team or working in a team is challenging in many cases. This lecture will help designers to learn to be better leaders and team members in order to enjoy working in teams with better results.
Recommended for designers and design managers as well as design students at any level

14.04.17 Substance - New Luxury copy.001
This lecture was given at the Interior Motives Conference during Beijing Auto Show 2014.  The lecture revisits the real meaning of luxury design at the philosophical level and explains how to apply it to the real design process.
Recommended for professional designers

14.10.31 Finding New Mobility Opportunities.001
Originally given as a keynote at the China Anting Automotive Design Conference in 2014, the lecture focuses on how to make a new discovery for transportation and mobility design. The lecture gives designers in the field a moment of pause to re-envision the seed for new mobility designs.
Recommended for professional designers especially in the field of automotive, transportation, and mobility design

Design x China for Golden Frog
Chinese design has been becoming influential as more products are designed by Chinese designers. The lecture introduces three most important – and often ignored – aspects of design in order to encourage Chinese designers and corporations to create meaningful designs.
Recommended for Chinese designers, design students at any level, as well as design administrators


Workshops are given in any lengths – a day, few days, or a week.
Lectures for the workshops can be given as a standalone lecture seminar

Core-Shift Innovation _DSC6473
Core-Shift Design Innovation
This topic introduces and teaches the proprietary Core-Shift Design Innovation method. The method helps designers and non-designers to discover the opportunities for the breakthrough innovations. The attendees will learn and comprehend the method by applying it in example design projects. This workshop has been given at the Professional Design Camp since 2013.
Suitable for designers as well as non-designers involved in innovative product development. It can be given as a lecture, if necessary.

Inspiration-Driven Design 2017-10-13 08.39.45 IMG_0232b
Inspiration-Driven Design Process
Designers need relevant inspirations in order to create inspiring designs. This workshop helps designers to learn what constitutes great inspirations, how to find them, and how to interpret the inspirations to develop inspiring designs derived from them. The workshop was first offered at Beijing Institute of Technology and later in Hangzhou.
Suitable for designers as well as students.

Forced creativity
Forced Creativity
Creativity is a crucial attribute for designers. Design research is useful for making designs with rationale. But it may not lead to creative design. The participants will be introduced to and exercise various forced creativity methods. They are not only helpful to maximize ideating productivity, but also useful in generating ideas more meaningful to the original design concept and criteria.
Recommended for designers as well as design students at any level



“As a company’s decision maker, I needed to learn a better thinking method to manage the company, projects, and my life. The Core-Shift Design Innovation method that I learned at the Professional Design Camp is definitely a new way. I believe that this method will help us get more ideas and explore new possibilities, as well finding the core problems. This was the biggest learning for me.”

“My original expectation for this design workshop was learning advanced design processes and design education methods. The most important thing I learned from Professor Choi is the quality that outstanding educators and designers should have – the ability to maintain curiosity, and to analyze things deeper. What’s more, we should have the courage to challenge ourselves. This is what I have never experienced from other design activities.”

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