The Modus Design

“Modus” means the way in which things are done. For us, design is more than creation of products, interfaces, or systems. It is the disciplined pursuit of better ways of doing. When we improve how things are done, we improve how people live. That is why design matters.

We operate through two integrated platforms: strategic innovation consulting and professional design education.

Design Innovation Consultation
The Modus Design Innovation

Innovation does not begin with aesthetics. It begins with clarity.

We partner with corporations to develop forward-looking design strategies and breakthrough solutions across product design, automotive design, and design-led business strategy. From early-stage strategic research to concept development and market positioning, we help organizations refine direction, strengthen differentiation, and accelerate meaningful impact.

Our approach combines analytical rigor with creative depth. We ask sharper questions, identify unseen opportunities, and structure innovation in ways that are both visionary and executable.

Due to confidentiality agreements, selected projects are not publicly displayed.

Professional Design Education
The Modus Design Institute

Tomorrow’s designers are not trained by chance. They are developed through method.

The Modus Design Institute delivers intensive workshops, seminars, and customized programs for designers, design firms, corporations, and academic institutions seeking to elevate professional capability and innovation performance.

Programs range from focused one-day intensives to immersive multi-day academies and can be delivered across the United States or internationally.

Core workshop themes include:
– Core-Shift Design Innovation
– Inspiration-Driven Design Development
– Structured Creative Ideation (Forced Creativity Method)

We also design custom programs tailored to the strategic needs of organizations.

Lecture topics include:
– Designers: Future Makers
– Design and Designers: The Good, the Bad, and the Ugly
– Core-Shift Innovation
– Inspiration-Driven Development
– Design & China

Every lecture and workshop can be adapted to the specific audience, industry context, and desired outcomes.

The Modus Design is not about trends. It is about trajectory.
Not about styling, but about substance.
Not about reacting to the future, but shaping it.