Sooshin Choi has extensive professional design experience as a corporate industrial designer and a design consultant for over several decades. He has developed designs in various fields, including automotive, mobility, furniture, electronics, and tools. Here are a few examples.
DESIGNLINE industrial computer for Phoenix Contact
DESIGNLINE industrial computer was conceived as an innovative upgrade to then-current industrial computers designed in the US and Europe. The goal of the design was to achieve both simplicity and inclusivity while providing industry-standard IP65 protection. The design process started with clarifying six “opportunity zones” for improvement – user-friendliness (including inclusivity), safety, ease of maintenance, identifiable uniqueness, aesthetic visual quality, and ease of installation and modification. A total of 87 sketches were developed to test the feasibility of such advantages. The selected design features include these.
- Very simple appearance for easy to focus on the task especially in a very busy and distracting industrial environment.
- Handle on the rear cover provide ease of adjusting the angle and height of the computer as an inclusive design feature
- A large connector cover in the rear brings both ease of cable management and perfect insulation at the same time
- Simple yet effective rear cover design allows effective heat sink while making it easy to clean
SURECCO TABLE SYSTEM
This table was designed for Surecco, a high-quality furniture manufacturer in Hangzhou. The design showcases a simplicity-complexity concept that features a unique leg-top construction and leg assembly. The leg is almost invisible from a certain angle to make the table look floating. The actual tabletop is made of Canadian Maple. Each table carries my signature and the brand of the table.
MAKO ROBOTIC ARM
I was commissioned to develop the robotic arm’s design language for robot-assisted surgery for MAKO Surgical Corporation (now a Stryker company). First, design language development process for the new product brand – Quadro. Four concepts for the main unit were created based on the design language and a robotic arm featuring 7-degree of freedom was developed. The project was discontinued when Stryker Corporation acquired MAKO
KAMAZ Heavy-Duty Truck
The Modus Design 