Sooshin Choi

CHOI NAIAS 17-2LSooshin Choi is an award-winning industrial designer, design educator and a design leader. He is currently a CEO and CDO at The Modus Design, a service offering advanced design education and design innovation consulting located in the Metro Detroit, Michigan USA.

He has studied industrial design and vehicle design at The Ohio State University, Royal College of Art (PEP Diploma), Hongik University (MFA), Seoul National University of Science and Technology (BA), and National Kyounggi College (in reverse chronological order).

As a designer, his experience includes 18 years of automotive design at General Motors Korea and Kia Motors, 5 years of system furniture design at Fursys and 3 years of innovative product design at DEKA Research and Development. He continues developing designs as a design consultant for the clients in the US, Korea, and China. He holds 56 design and utility patents in Korea and the US and is a recipient of a number of prestigious awards such as IF Hannover, IDEA, Good Design Award.

As a design educator, he was the Provost & Vice President for Academic Affairs and Professor of Design at the College for Creative Studies for 4 years until January 2018. As a Chief Academic Officer at CCS, he was responsible for developing vision and leadership for all matters related to academics. He has taught at and served as a School Director at the University of Cincinnati for over 10 years prior to joining CCS. His research focus topics are the innovation by design and inclusive design, which helped to develop a number of innovative designs in collaboration with major industries including Procter & Gamble, Samsung Electronics, LG Electronics, Hyundai Motors, Crown Equipment, Boeing Company, and Mead Westvaco. He is awarded IDSA Educator of the Year 2014.

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As a design leader, he is a recognized speaker and delivered keynotes at conferences, corporations, and academia globally. He also served as a judge and a jury for numerous international design competitions including IDEA, Braun Prize, and Car Design Awards China to name a few. Professor Choi is a member of the Michigan Design Council and a member of the Industrial Designers Society of America (IDSA); he served as the Education Vice President from 2012-2014 and the Chair for the IDSA International Conference 2016 in Detroit.